Wanted Lifestyle

Wanted Lifestyle is a clothing brand created by a couple of friends. They specialize in selling hoodies, T-shirts, and hats. They asked me to create a new logo for the brand and a couple of promotional logos that they could put on clothing. Their brand identity is “street” style or “gangster” style. For this project I used Illustrator. My client showed me an image with a style that he wanted the new logo in, so traced that image and added the letter 'S', a texture, and adjusted the letter's size, shape, and position. The next two images are the additional logo variations for my client. I used and played around with a 'graffiti' font so the logo would portray the 'street' feel. I added a slogan and an image of a gangster in the back. For the second variation, I used a 'Paisley' texture as a background and added the slogan to the front, below the logo. For the third set of logos, I went with the “mafia” style. I wanted to create a vintage feel and look. I created logos in both colors for the sake of my client's choice. My inspiration for this design was the video game called “Mafia”.